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Bachelor
AI in Business - Digital Marketing & SEO

Shape the future of marketing with an AI and SEO-focused online BSc degree! 

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Upskill your career with an IU degree

And get a discount of up to 1444 € if you apply by December 5th!* 

Get job-ready with an IU degree. Upskill with our internationally recognised, career-oriented programmes that help make your CV shine. Study flexibly and advance your career on your terms!

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Overview

Start your online Bachelor in AI in Business – Digital Marketing & SEO

Start your online Bachelor in AI in Business – Digital Marketing & SEO, blending the technical sophistication of artificial intelligence with the strategic intricacies of business life. Gain specialised expertise in one of the most innovative and rapidly growing sectors of the modern economy. Pursuing an online bachelor's degree at IU allows you to: 

  • Study online from anywhere, at any time. 
  • Benefit from innovative AI-powered learning tools. 
  • Access a variety of career services and networking opportunities. 
  • Customise your study pace according to your schedule. 

Become the architect of tomorrow’s digital landscape: learn to utilize AI to develop powerful marketing strategies, enhance brand presence and optimize online visibility. In our BSc AI in Business - Digital Marketing and SEO online programme, you’ll develop these soft skills: 

  • Critical thinking 
  • Creative problem-solving 
  • Adaptability 
  • Effective communication 

… and the following hard skills: 

  • Business intelligence 
  • Advanced artificial intelligence applications 

Your onlinecampus degree summed up

All the facts and figures about your study programme at a glance
OnlineCampus Study Model Degree
Bachelor of Science (B.Sc.)
180 ECTS credits

Language
English
Accreditation & Recognition
Accreditation
Currently in the process of being accredited


Recognition
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Discounts
Tuition Fees
Starting from € 239 (US$ 260)* per month
*based on the exchange rate from 31.10.2024 12:00 AM (CET)

Online application
No application fees
Study Duration
Study start
later

Duration
36 - 72 months (depending on time model)
Online studies:
Available from 16.12.2024 (English, 180 ECTS credits)
Information about state accreditation
This programme is still in the process of accreditation. We are expecting Ministry approval at the very latest by the start of the study programme. So far, all IU programmes have been accredited and approved successfully on time.
100 % flexible

You decide where and when you want to study

Modernised learning

Access our unique learning app and AI tutor 

Award-winning education

First-class learning: 96% recommended 

Study contents

Online course overview

Our BSc AI in Business - Digital Marketing and SEO online programme gives you a broad overview of AI and the application of modern AI methods in selected use-case scenarios, with a strong focus on the use of generative AI in an enterprise context. Learn the fundamentals of AI and business administration, with a focus on digital marketing and SEO. The curriculum is designed to ensure you gain a competitive edge in the industry.   

  • Broad overview of AI and the application of modern AI methods in selected use-case scenarios. 
  • Strong focus on the use of generative AI in an enterprise context. 
  • Fundamentals in the areas of AI and business administration. 
  • Topics include digitalization, ethics, and internationality. 
  • Focus on digital marketing and SEO. 

Here's what you'll study in each semester:  

Semester 1

ModuleECTS credits

Business 101

5

Artificial Intelligence  

5

Introduction to NLP  

5

Social Commerce   

5

Project: AI Excellence with Creative Prompting Techniques  

5

Electives D

5

Semester 2

ModuleECTS credits

Introduction to Academic Work  

5

Principles of Management    

5

Advanced NLP: Generative AI in Business Applications  

5

Project: Campaigns in Social Media  

5

Project: AI Product Commercialisation  

5

Electives D

5

Semester 3

ModuleECTS credits

Deep Learning in Business Contexts: Predictive Analytics  

5

Ethics and Legal Aspects in AI   

5

Advanced Data Analysis  

5

Search Engine Optimization - SEO  

5

Project: NLP in Business Applications: Customer Service Automation and Sentiment Analysis  

5

Electives D

5

Semester 4

ModuleECTS credits

Business Intelligence and Data Visualization   

5

Change Management  

5

Augmented, Mixed and Virtual Reality  

5

Search Engine Advertising - SEA  

5

Project: AI Change Management

5

Electives D

5

Semester 5

ModuleECTS credits

AI Talent Development  

5

Process Automation  

5

Data Analytics and Big Data  

5

Project: Cross Media Marketing

5

Project: Generative AI in an Enterprise Context  

5

Electives D 

5

Semester 6

ModuleECTS credits

Seminar: Ethical Innovation   

5

Seminar: AI in Marketing & E-Commerce  

5

Project: Low-Code Development  

5

Electives D

5

Bachelor Thesis

10

By the end of the programme, you will be well-prepared for advanced roles in AI and digital marketing, equipped with a comprehensive set of both theoretical knowledge and practical expertise.

Electives overview

Elective D

If you decide to do the internship:

Module

ECTS credits

Internship: Business & Management

30

Elective D

If you decide to do the six modules:

Module

ECTS credits

Project: Digital Business Models

5

Project: Business Intelligence

5

Intercultural and Ethical Decision-Making

5

Digital Skills

5

Interaction and Communication in Organisations

5

Seminar: Current Topics in Digitalization

5

Module guide

Module guide

Course schedule

Online course schedule

All the support you need, any time of day

With this programme, you’ll have access to human and AI-powered tutoring. 

Your tutors will be available to answer any questions, and you’ll have recurring appointments where you can discuss course topics with them and other students. 

Syntea, IU’s AI-powered tutor, will be available 24/7 to guide you through your courses and prepare you for exams. 

Study your way, and master working with AI at the same time. 

Admission

Entry requirements

The admissions documents must be provided in English or German. If they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.

General academic requirements

  • Higher Secondary School Leaving Certificate such as A-Levels or IB Diploma and your transcript of records.
  • A subject-related higher education entrance qualification.

Depending on your situation, you might have to provide additional documents or meet additional requirements. If that’s the case, our admissions team will let you know after you start your application.

Fee Reduction Programme

Apply for the Fee Reduction Programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or 
  • IELTS (minimum Level 6)* or 
  • Duolingo English Test (minimum 95 points)*
  • PTE Academics (minimum 59 points)* or
  • Cambridge Certificate (minimum Grade B)* 

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency. 

Get in touch with our study advisors for more details. 

*Proof must not be older than five years. 

APS Certificate

If you are from India, China or Vietnam, you might need the APS certificate to study in Germany, regardless of if your programme is 100% online or on-campus. Learn more about the APS certification here.  

Earn a high school diploma and a Bachelor’s degree – at the same time!

Don’t have a high school diploma? Have one but your grade average doesn’t meet our admission requirements? We have a solution for you! 

With the High School Diploma Study Pathway, you can earn a high school diploma and start your online Bachelor’s degree at IU – at the same time.

Visit our High School Diploma Study Pathway page for more details. 

Careers

Your AI in Business – Digital Marketing & SEO career outlook

In today’s AI powered world, there’s tons of opportunities for graduates with expertise in AI in Business niches. You can hope to land a variety of job roles such as: 

Man and woman analysing a digital SEO strategist

AI Digital Marketing Specialist

As an AI Digital Marketing Specialist, you will be at the forefront of the digital revolution, harnessing the power of artificial intelligence to transform marketing strategies. Your role encompasses the development and implementation of AI-based marketing strategies, including planning, executing, and evaluating campaigns using machine learning, data analysis, and personalised marketing. You'll optimise the customer experience by creating personalised interactions and content. Additionally, your tasks include effective deployment and management of AI tools and collaborating with Sales, IT, and Customer Service teams to ensure cohesive strategies. 

SEO consultant smiling in front of a computer

SEO Consultant/Manager

In the role of an SEO Consultant/Manager, you will lead efforts to improve website visibility in search engine results. Your primary responsibilities will involve conducting keyword research to identify effective keywords for content optimisation. You will optimise technical aspects of websites, such as loading times and mobile-friendly design. Continuous monitoring and analysis of SEO performance will be critical, as you provide data-driven reports and recommendations. Collaboration with other departments is essential to create effective SEO strategies and ensure comprehensive optimisation across all digital fronts. 

A couple of SEO Content Strategist discussing in front of a computer

Content Strategist

As a Content Strategist, you will leverage AI-driven analyses and forecasts to plan and implement content syndication strategies. Your core responsibilities include developing content strategies tailored to target audiences, enhancing brand messaging, and supporting business objectives. SEO optimisation of content to improve visibility and search engine rankings will also be a significant part of your role. You will create and manage high-quality content across multiple platforms, including websites, social media, blogs, and emails, ensuring that all content aligns with the overarching business strategy. 

Student reviews

This is what our students say

  • Rokas Vitkus

    B. Sc. Business & IT, Lithuania

  • “If you want to study remotely, in English and not pay a lot – compared to other universities – IU is the best choice. It’s the only university that answers all three criteria.”

    Matvey Vlasenko

    Bsc Business & IT

  • “Thanks to my online studies degree in IT Management I could probably pass in any IT profession, because the content was very diverse.”

    Andreas Aumeier

    M.Sc. IT Management, Germany

Read our success stories
Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors.


Tuition fees

Online Study models & fees for your Bachelor degree in AI in Business - Digital Marketing & SEO

On campus study model and fees for your Bachelor degree in AI in Business - Digital Marketing & SEO

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you’ll only be charged once your studies have started, and the trial month has ended.

Your trial month begins when you receive your login credentials. This will give you the opportunity to test our courses for one month without obligation, before being charged. During that month, you can then take your first courses and start learning right away!

Once the trial month is over, your studies continue. You’ll pay your tuition fees according to your contract.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus registration fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 36 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 434
US$ 391 /mth* Apply now
* € 359 based on the exchange rate from 31.10.2024 12:00 AM (CET)

Part-Time I

Duration 48 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 374
US$ 342 /mth* Apply now
* € 314 based on the exchange rate from 31.10.2024 12:00 AM (CET)

Part-Time II

Duration 72 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 282
US$ 260 /mth* Apply now
* € 239 based on the exchange rate from 31.10.2024 12:00 AM (CET)
Additional charges

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • 4-week money back guarantee
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

Take 4 weeks to test your degree

Start your online degree of choice, and if you’re not convinced within the first 4 weeks of your studies, we’ll refund your fee and end your contract.

Apply now

FAQs

What are the admission criteria for the online BSc AI in Business in Digital Marketing and SEO programme?

For most universities, the basic admission criteria generally include a high school diploma or an equivalent qualification. Some programmes may also require a background in mathematics or computer science. At IU International University of Applied Sciences, we have a streamlined admission process for our BSc AI in Business in Digital Marketing and SEO online programme. You will need to provide proof of your previous qualifications and pass an English proficiency test. 

How long does it take to complete the online BSc AI in Business in Digital Marketing and SEO?

The duration of an online bachelor's degree can vary depending on the student's study pace. Generally, it takes about three to four years to complete a bachelor's degree. At IU, you have the flexibility to choose a part-time schedule, which may extend the completion time. On average, students complete the online BSc AI in Business in Digital Marketing and SEO programme in three years. 

What is taught in an online BSc AI in Business in Digital Marketing and SEO?

An online BSc AI in Business in Digital Marketing and SEO covers topics that blend business and artificial intelligence concepts with digital marketing strategies. You will learn about data analytics, business intelligence, and advanced AI applications. At IU, our online BSc AI in Business in Digital Marketing and SEO programme includes courses such as Business 101, Advanced Data Analysis, Change Management, and electives in Social Commerce and SEO. You will also work on practical projects that enhance your learning experience and skills. 

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