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Bachelor
AI in Business - Marketing & E-Commerce

Unlock innovative marketing insights with our BSc AI in Business - Marketing and E-commerce online—study from anywhere, anytime! 

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Online Studies
QS Stars
WES
FIBAA
AACSB
EQAR
CHE
Wissenschaftsrat

End 2024 right: invest in your career

Apply by January 5th and get a discount of up to €1,444!

Commit to improving your future today and make 2025 your year. Join us on campus in Berlin, study in English, and graduate with an internationally recognised degree. 

Apply Now

End 2024 right: invest in your career

Apply by January 5th and get a discount of up to €1,444!

Commit to improving your future today and make 2025 your year. Join us on campus in Berlin, study in English, and graduate with an internationally recognised degree. 

Apply Now
Overview

Start your online Bachelor in AI in Business – Marketing & E-Commerce

IU's BSc AI in Business - Marketing and E-commerce online programme blends deep knowledge in artificial intelligence with practical skills in marketing and e-commerce. Learn to leverage innovative AI technologies to optimise marketing strategies, analyse customer behaviour, develop personalised campaigns, and design successful e-commerce platforms. Our maximum flexibility allows you to tailor your education to fit your schedule. With this programme, you can: 

  • Learn to use AI as a tool to increase efficiency and drive digital transformation in companies, developing future-oriented solutions in the field of marketing and e-commerce. 
  • Study online from anywhere, at any time. 
  • Balance your work and studies seamlessly. 

In our bachelors in AI in Business - Marketing and E-commerce online programme, you’ll acquire the following soft skills: 

  • Creative problem-solving 
  • Adaptive thinking 
  • Leadership 
  • Strategic communication 

… and also these essential hard skills: 

  • Data Analysis Techniques 
  • Artificial Intelligence Applications 
  • Marketing Analytics 

Your onlinecampus degree summed up

All the facts and figures about your study programme at a glance
OnlineCampus Study Model Degree
Bachelor of Science (B.Sc.)
180 ECTS credits

Language
English
Accreditation & Recognition
Accreditation
Accredited in line with German and European standards


Recognition
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Discounts
Tuition Fees
Starting from € 239 (US$ 253)* per month
*based on the exchange rate from 30.11.2024 12:00 AM (CET)

Online application
No application fees
Study Duration
Study start
any time

Duration
36 - 72 months (depending on time model)
100 % flexible

You decide where and when you want to study

Modernised learning

Access our unique learning app and AI tutor 

Award-winning education

First-class learning: 96% recommended 

Study contents

Online course overview

Our BSc AI in Business - Marketing and E-commerce online degree programme provides a comprehensive overview of the application of modern AI methods in selected use-case scenarios with a strong emphasis on the use of generative AI in the corporate context. This degree will cover the fundamentals of AI and business administration with a focus on marketing and e-commerce, preparing you for a successful career.  

By completing this bachelors in AI in Business - Marketing and E-commerce online, you will: 

  • Gain a thorough understanding of AI technology. 
  • Develop business acumen focused on marketing and e-commerce. 
  • Learn to manage and analyse data for business decision-making. 
  • Prepare for leadership roles in AI-driven business and marketing contexts. 

Here's a detailed look at the semester-wise curriculum: 

Semester 1

ModuleECTS credits

Business 101

5

Artificial Intelligence

5

Introduction to NLP

5

International Marketing

5

Project: AI Excellence with Creative Prompting Techniques

5

Electives D

5

Semester 2

ModuleECTS credits

Introduction to Academic Work  

5

Principles of Management  

5

Advanced NLP: Generative AI in Business Applications  

5

Online Marketing  

5

Project: AI Product Commercialisation

5

Electives D

5

Semester 3

ModuleECTS credits

Deep Learning in Business Contexts: Predictive Analytics

5

Ethics and Legal Aspects in AI  

5

Advanced Data Analysis

5

Social Media Marketing  

5

Project: NLP in Business Applications: Customer Service Automation and Sentiment Analysis  

5

Electives D 

5

Semester 4

ModuleECTS credits

Business Intelligence and Data Visualization  

5

Change Management  

5

Augmented, Mixed and Virtual Reality  

5

Project: Marketing Analytics  

5

Project: AI Change Management  

5

Electives D

5

Semester 5

ModuleECTS credits

AI Talent Development   

5

Process Automation  

5

Data Analytics and Big Data  

5

User Experience  

5

Project: Generative AI in an Enterprise Context

5

Electives D

5

Semester 6

ModuleECTS credits

Seminar: Ethical Innovation  

5

Seminar: AI in Marketing & E-Commerce  

5

Project: Low-Code Development  

5

Electives D  

5

Bachelor Thesis

10

Your final semester hones your project management skills and exposes you to hands-on projects, culminating in your Bachelor’s thesis.

Electives overview

Elective D

If you decide to do the internship:

Module

ECTS credits

Internship: Business & Management

30

Elective D

If you decide to do the six modules:

Module

ECTS credits

Project: Digital Business Models

5

Project: Business Intelligence

5

Intercultural and Ethical Decision-Making

5

Digital Skills

5

Interaction and Communication in Organisations

5

Seminar: Current Topics in Digitalization

5

Module guide

Module guide

Course schedule

Online course schedule


All the support you need, any time of day

With this programme, you’ll have access to human and AI-powered tutoring. 

Your tutors will be available to answer any questions, and you’ll have recurring appointments where you can discuss course topics with them and other students. 

Syntea, IU’s AI-powered tutor, will be available 24/7 to guide you through your courses and prepare you for exams. 

Study your way, and master working with AI at the same time. 

Admission

Entry requirements

The admissions documents must be provided in English or German. If they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.

General academic requirements

  • Higher Secondary School Leaving Certificate such as A-Levels or IB Diploma and your transcript of records.
  • A subject-related higher education entrance qualification.

Depending on your situation, you might have to provide additional documents or meet additional requirements. If that’s the case, our admissions team will let you know after you start your application.

Fee Reduction Programme

Apply for the Fee Reduction Programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or 
  • IELTS (minimum Level 6)* or 
  • Duolingo English Test (minimum 95 points)*
  • PTE Academics (minimum 59 points)* or 
  • Cambridge Certificate (minimum Grade B)* 

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency. 

Get in touch with our study advisors for more details. 

*Proof must be provided before the start of the study and must not be older than five years. 

APS Certificate

If you are from India, China or Vietnam, you might need the APS certificate to study in Germany, regardless of if your programme is 100% online or on-campus. Learn more about the APS certification here.  

Earn a high school diploma and a Bachelor’s degree – at the same time!

Don’t have a high school diploma? Have one but your grade average doesn’t meet our admission requirements? We have a solution for you! 

With the High School Diploma Study Pathway, you can earn a high school diploma and start your online Bachelor’s degree at IU – at the same time.

Visit our High School Diploma Study Pathway page for more details. 

Careers

Your Bachelor AI in Business – Marketing & E-Commerce career outlook

In today’s AI powered world, there’s tons of opportunities for graduates with expertise in AI in Business niches. You can hope to land a variety of job roles such as: 

Marketing specialist working in a computer in his office

AI Marketing Specialist

As an AI Marketing Specialist, you work at the intersection of AI and marketing to develop data-driven decisions and strategies that optimise marketing performance. Your role involves identifying trends and insights to recognise patterns in customer and market behaviour, implementing AI tools and technologies, and conducting A/B tests. You are responsible for customer analysis, segmentation, and reporting. By optimising marketing campaigns and using automation solutions, you contribute to making marketing activities more effective, efficient, and personalised, enhancing customer loyalty, increasing revenue, and boosting brand awareness. 

Two experts in Customer Relationship Management having a frinedly meeting

AI Customer Relationship Manager

As an AI Customer Relationship Manager, you design and optimise customer-centric strategies using AI. You analyse extensive data on customer interactions to identify behavioural patterns and create personalised customer experiences. Implementing chatbots for 24/7 support, predictive analytics for proactive engagement, and evaluating customer feedback are all part of your responsibilities. Your objective is to build long-term, valuable relationships between customers and the company, targeting customers effectively to enhance their loyalty. 

A woman smiling in a meeting with other product marketing managers

AI Product Marketing Manager

In the role of AI Product Marketing Manager, you develop and implement marketing strategies for AI-powered products. Your tasks include market research, competitive analysis, and product positioning to highlight key features and successfully position the brand. You devise marketing strategies, including campaign planning, content development, and audience targeting, and create launch strategies. Collaboration with cross-functional teams such as product development, sales, and marketing is essential, as is supporting the sales team with materials, training, and relevant information. Performance analysis is key to continually refining your strategies and ensuring the product’s market success. 

Student reviews

This is what our students say

  • Rokas Vitkus

    Lithuania

  • “If you want to study remotely, in English and not pay a lot – compared to other universities – IU is the best choice. It’s the only university that answers all three criteria.”

    Matvey Vlasenko

    Bsc Business & IT

  • “Thanks to my online studies degree in IT Management I could probably pass in any IT profession, because the content was very diverse.”

    Andreas Aumeier

    M.Sc. IT Management, Germany

Read our success stories
Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors.


Tuition fees

Online Study models & fees for your Bachelor degree in AI in Business - Marketing & E-Commerce

On campus study model and fees for your Bachelor degree in AI in Business - Marketing & E-Commerce

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you’ll only be charged once your studies have started, and the trial month has ended.

Your trial month begins when you receive your login credentials. This will give you the opportunity to test our courses for one month without obligation, before being charged. During that month, you can then take your first courses and start learning right away!

Once the trial month is over, your studies continue. You’ll pay your tuition fees according to your contract.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus registration fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 36 Months

US$ 422
US$ 380 /mth* Apply now
* € 359 based on the exchange rate from 30.11.2024 12:00 AM (CET)

Part-Time I

Duration 48 Months

US$ 364
US$ 332 /mth* Apply now
* € 314 based on the exchange rate from 30.11.2024 12:00 AM (CET)

Part-Time II

Duration 72 Months

US$ 274
US$ 253 /mth* Apply now
* € 239 based on the exchange rate from 30.11.2024 12:00 AM (CET)

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • 4-week money back guarantee
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

FAQs

What are the admission requirements for the BSc AI in Business in Marketing and E-commerce online programme?

Admission requirements for an online degree can vary by institution. Generally, you will need a high school diploma or equivalent, and sometimes proof of proficiency in English if it’s not your first language.  

For our BSc AI in Business in Marketing and E-commerce online programme at IU International University of Applied Sciences, you must have a recognised secondary school certificate. Additionally, IU may require an entrance examination or an interview, providing an avenue to assess your previous qualifications and suitability for the programme. 

How long does it typically take to complete the online BSc AI in Business in Marketing and E-commerce?

The duration for completing an online degree can vary depending on your study pace. Usually, a full-time student can earn a bachelor's degree in around three years, whereas part-time students may take longer depending on their individual circumstances. 

At IU International University of Applied Sciences, the online BSc AI in Business in Marketing and E-commerce can be completed in approximately 36 months for full-time study. Part-time options may extend up to six years, granting you the flexibility to learn at your own pace. 

What are the fees to study for a BSc AI in Business in Marketing and E-commerce online

Fees for online degrees can differ widely based on the institution and the programme. It's important to consider not just the tuition fees but also other costs such as learning materials and potential technology expenses. 

For the BSc AI in Business in Marketing and E-commerce online at IU International University of Applied Sciences, detailed fee structures are available on our website. We offer several payment plans to accommodate different financial situations, ensuring that your educational investment is manageable and transparent.

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