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Master
Applied Artificial Intelligence in Marketing and E-Commerce

Learn how to use the full power of AI to improve market strategy and decision-making within an organisation.  

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Online Studies
QS Stars
WES
FIBAA
AACSB
EQAR
CHE
Wissenschaftsrat

End 2024 right: invest in your career

Apply by January 5th and get a discount of up to €1,444!

Commit to improving your future today and make 2025 your year. Join us on campus in Berlin, study in English, and graduate with an internationally recognised degree. 

Apply Now

End 2024 right: invest in your career

Apply by January 5th and get a discount of up to €1,444!

Commit to improving your future today and make 2025 your year. Join us on campus in Berlin, study in English, and graduate with an internationally recognised degree. 

Apply Now
Overview

Learn how to become an expert marketeer

Through a combination of marketing fundamentals and technical expertise, the Masters of Applied Artificial in Marketing and E-Commerce provides expertise in the field of Artificial Intelligence applied to marketing to enable you to play a major role in business performance. 

Learn how to use AI to the fullest, from different techniques to tools to supercharge marketing strategies, analyse consumer engagement, and make savvy decisions. This cutting-edge course empowers you to predict market demand and position your organisation as a trendsetter. 

Your onlinecampus degree summed up

All the facts and figures about your study programme at a glance
OnlineCampus Study Model Degree
Master of Science (M.Sc.)
60 ECTS credits

Language
English
Accreditation & Recognition
Accreditation
Accredited in line with German and European standards


Recognition
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Discounts
Tuition Fees
Starting from € 415 (US$ 439)* per month
*based on the exchange rate from 30.11.2024 12:00 AM (CET)

Online application
No application fees
Study Duration
Study start
any time

Duration
12 - 24 months (depending on time model)
100 % flexible

You decide where and when you want to study

Modernised learning

Access our unique learning app and AI tutor 

Award-winning education

First-class learning: 96% recommended 

Study contents

Online course overview

Our programme takes you far beyond the basics, laying a solid foundation in AI. We understand the vital role AI plays in today's dynamic marketing and e-commerce landscape, and our curriculum is designed to equip you with the skills and knowledge to harness its full potential for enhancing the best strategies.  

Semester 1

ModuleECTS credits

Machine Learning

5

Deep Learning

5

Reinforcement Learning

5

Inference and Causality

5

Seminar: Current Topics in AI

5

Introduction to AI in E-Commerce and Marketing

5

Semester 2

ModuleECTS credits

Demand Forecast and Inventory Control

5

AI in Marketing and Analytics

5

Personalization and Recommender Systems

5

Master Thesis

15

Module guide

Module guide

Course schedule

Online course schedule

All the support you need, any time of day

With this programme, you’ll have access to human and AI-powered tutoring.  

Your tutors will be available to answer any questions, and you’ll have recurring appointments where you can discuss course topics with them and other students.  

Syntea, IU’s AI-powered tutor, will be available 24/7 to guide you through your courses and prepare you for exams.  

Study your way, and master working with AI at the same time. 

Admission

Entry requirements

You can start your desired study programme at IU International University of Applied Sciences if you meet the requirements. 

The admissions documents must be provided in English or German; a translation is required if not issued in one of these two languages required. If you need to translate your documents, we can help by referring you to our trusted translation partners. You can find more details here.

General admission requirements

  • Completed undergraduate degree with at least 240 ECTS credits with a focus on economics, natural sciences or technology   
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree  
  • Proof of at least one year of professional work experience acquired after completing your undergraduate studies prior to beginning the study programme

Additional specialist knowledge

In addition, the 60-ECTS credits programme requires the courses "Advanced Mathematics", "Advanced Statistics" and "Programming with Python" to be completed or comparable previous knowledge to be demonstrated. You can complete these courses free of charge with us before your studies. 

Work experience

  • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
  • Don’t have a year’s worth of qualified work experience? Don’t worry! With the Fee Reduction Programme, you can start your studies right away, and gain your professional experience alongside your studies. You’ll need to achieve the one year’s worth of experience before you complete your Scholarship Programme.
  • You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us:
    Proof of work experience (EN)
    Proof of work experience (NL)
    Proof of work experience (ES)
    Proof of work experience (IT)
    Proof of work experience (FR)

Fee Reduction Programme

Apply for the Fee Reduction Programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or 
  • IELTS (minimum Level 6)* or 
  • Duolingo English Test (minimum 95 points)*
  • PTE Academics (minimum 59 points)* or 
  • Cambridge Certificate (minimum Grade B)* 

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency. 

Get in touch with our study advisors for more details. 

*Proof must be provided before the start of the study and must not be older than five years. 

Work experience

APS Certificate

If you are from India, China or Vietnam, you might need the APS certificate to study in Germany, regardless of if your programme is 100% online or on-campus. Learn more about the APS certification here.  

Don’t meet the work experience requirements? You can still apply to our partner institutions.

At IU, we’re serious about making education accessible! So, if you do not meet our work experience requirements, you still have the option to get a similar international, flexible degree from one of our partner institutions. Contact the Study Advisors today to learn more. 

Careers

Your Applied Artificial Intelligence in Marketing and E-Commerce career outlook

Our programme gives a more commercially relevant and tech industry-oriented master’s qualification to help you enter the workplace fully equipped and confident of your abilities. As a graduate of this programme, you'll be equipped to enter some job roles, including: 

AI Developer

As a marketing-focused AI developer, your specialised skill set is crafting precise marketing campaigns, tailoring customer experiences, and optimising marketing efforts. Your expertise aligns with strategic approaches in both marketing and e-commerce, utilising AI-driven analytics and insights.  

AI Product Owner

As a Product Owner for e-commerce, your role involves overseeing the multidimensional management of an artificial intelligence solution within the e-commerce market. By multidimensional management, we mean devising a complete product vision, strategy and roadmap, aligning its operational, business, marketing and financial facets to optimise its value and competitive advantage. 

AI Consultant

From planning AI integration to its execution, you guide your organisation through seamlessly integrating AI into its operations, paving the way for a data-driven AI strategy that harmonizes with your e-commerce goals, ultimately fueling sustained growth in the online marketplace.  As an AI consultant, you will create a custom-made AI roadmap for your e-commerce brand. This roadmap includes outlining the AI vision, conducting a readiness assessment, and establishing the essential technology and data infrastructure. 

Student reviews

This is what our students say

  • “The international perspective that I developed during my studies at IU helps me tremendously in my everyday professional life.”

    Nienke Baas

    M.A. Marketing Management, Netherlands

  • “The IU network gave me the opportunity to make contact with students, professors and professionals in the field of aviation.”

    Diana Valdez

    Graduate, Bolivia

  • “What I like most about the programme is its flexibility. It allows me to adapt my studies perfectly to my everyday life - and not the other way around. That was important to me!”

    Raphael Hagemann

    Graduate, Germany

Read our succes stories
Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors.


Tuition fees

Online Study models & fees for your Master degree in Applied Artificial Intelligence in Marketing and E-Commerce

On campus study model and fees for your Master degree in Applied Artificial Intelligence in Marketing and E-Commerce

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you’ll only be charged once your studies have started, and the trial month has ended.

Your trial month begins when you receive your login credentials. This will give you the opportunity to test our courses for one month without obligation, before being charged. During that month, you can then take your first courses and start learning right away!

Once the trial month is over, your studies continue. You’ll pay your tuition fees according to your contract.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus registration fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 12 Months

US$ 820
US$ 692 /mth* Apply now
* € 655 based on the exchange rate from 30.11.2024 12:00 AM (CET)

Part-Time I

Duration 18 Months

US$ 608
US$ 523 /mth* Apply now
* € 495 based on the exchange rate from 30.11.2024 12:00 AM (CET)

Part-Time II

Duration 24 Months

US$ 503
US$ 439 /mth* Apply now
* € 415 based on the exchange rate from 30.11.2024 12:00 AM (CET)

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • 4-week money back guarantee
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

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