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Bachelor
AI in Business - Sales & E-Commerce

Discover game-changing skills with our BSc AI in Business - Sales and E-commerce online programme and transform your career potential today! 

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Upskill your career with an IU degree

And get a discount of up to 1444 € if you apply by December 5th!* 

Get job-ready with an IU degree. Upskill with our internationally recognised, career-oriented programmes that help make your CV shine. Study flexibly and advance your career on your terms!

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*You can start anytime.

Work smart towards your dream job!

Apply by December 5th to save up to 1444 € on your on-campus tuition.  

Study flexibly on-campus in Europe & boost your career with an international degree. Take advantage of IU degrees available in a variety of hot-topic industries & pick up skills to take on sought-after job roles, successfully! Meet the application deadline to join our upcoming January intake.   

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Overview

Start your online Bachelor in AI in Business – Sales & E-Commerce

Our BSc AI in Business - Sales and E-commerce online programme is designed to integrate seamlessly into your life. Studying this degree online at IU allows you to: 

  • Study online from anywhere, anytime. 
  • Gain industry-relevant skills through practical projects and AI tools. 
  • Increase your employability in the fields of AI and e-commerce. 

Start your online Bachelor in AI in Business – Sales & E-Commerce and dive into one of the most innovative and rapidly growing sectors of modern business. By applying the technical sophistication of artificial intelligence to the strategic intricacies of sales and e-commerce, you will: 

  • Develop effective sales and e-commerce strategies that promote revenue growth and optimize online sales. 
  • Harness AI to become a trailblazer of the digital future of business. 
  • Gain specialised expertise highly sought after across industries. 

In our BSc AI in Business - Sales and E-commerce online programme, you’ll develop essential soft skills such as: 

  • Analytical thinking 
  • Problem-solving 
  • Communication 
  • Adaptability 

… and acquire key hard skills like: 

  • Artificial Intelligence fundamentals 
  • Data Analytics and Visualisation 
  • Process Automation 
  • E-commerce strategies 

Your onlinecampus degree summed up

All the facts and figures about your study programme at a glance
OnlineCampus Study Model Degree
Bachelor of Science (B.Sc.)
180 ECTS credits

Language
English
Accreditation & Recognition
Accreditation
Currently in the process of being accredited


Recognition
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Discounts
Tuition Fees
Starting from € 239 (US$ 260)* per month
*based on the exchange rate from 31.10.2024 12:00 AM (CET)

Online application
No application fees
Study Duration
Study start
later

Duration
36 - 72 months (depending on time model)
Online studies:
Available from 16.12.2024 (English, 180 ECTS credits)
Information about state accreditation
This programme is still in the process of accreditation. We are expecting Ministry approval at the very latest by the start of the study programme. So far, all IU programmes have been accredited and approved successfully on time.
100 % flexible

You decide where and when you want to study

Modernised learning

Access our unique learning app and AI tutor 

Award-winning education

First-class learning: 96% recommended 

Study contents

Online course overview

Our BSc AI in Business - Sales and E-commerce online degree programme equips you with the skills and knowledge essential for a thriving career in AI applications within the business world. This programme places emphasis on the use of generative AI in the corporate context, covering fundamentals of AI in business administration, with a focus on sales and e-commerce. 

 Throughout the semesters, you will: 

  • Gain a strong foundation in AI and business principles. 
  • Master data analytics and visualisation techniques. 
  • Learn to implement AI tools in sales and e-commerce contexts. 
  • Develop comprehensive skills for career advancement. 

Here’s a detailed look at the curriculum: 

Semester 1

ModuleECTS credits

Business 101

5

Artificial Intelligence 

5

Introduction to NLP 

5

Applied Sales I 

5

Project: AI Excellence with Creative Prompting Techniques

5

Electives D  

5

Semester 2

ModuleECTS credits

Introduction to Academic Work 

5

Principles of Management  

5

Advanced NLP: Generative AI in Business Applications  

5

Applied Sales II  

5

Project: AI Product Commercialisation   

5

Electives D

5

Semester 3

ModuleECTS credits

Deep Learning in Business Contexts: Predictive Analytics

5

Ethics and Legal Aspects in AI  

5

Advanced Data Analysis  

5

E-Commerce I  

5

Project: NLP in Business Applications: Customer Service Automation and Sentiment Analysis

5

Electives D

5

Semester 4

ModuleECTS credits

Business Intelligence and Data Visualization  

5

Change Management  

5

Augmented, Mixed and Virtual Reality  

5

E-Commerce II

5

Project: AI Change Management  

5

Electives D

5

Semester 5

ModuleECTS credits

AI Talent Development

5

Process Automation  

5

Data Analytics and Big Data  

5

Sales and Distribution  

5

Project: Generative AI in an Enterprise Context  

5

Electives D

5

Semester 6

ModuleECTS credits

Seminar: Ethical Innovation  

5

Seminar: AI in Marketing & E-Commerce  

5

Project: Low-Code Development

5

Electives D

5

Bachelor Thesis

10

Electives overview

Elective D

If you decide to do the internship:

Module

ECTS credits

Internship: Business & Management

30

Elective D

If you decide to do the six modules:

Module

ECTS credits

Project: Digital Business Models

5

Project: Business Intelligence

5

Intercultural and Ethical Decision-Making

5

Digital Skills

5

Interaction and Communication in Organisations

5

Seminar: Current Topics in Digitalization

5

Module guide

Module guide

Course schedule

Online course schedule

All the support you need, any time of day

With this programme, you’ll have access to human and AI-powered tutoring. 

Your tutors will be available to answer any questions, and you’ll have recurring appointments where you can discuss course topics with them and other students. 

Syntea, IU’s AI-powered tutor, will be available 24/7 to guide you through your courses and prepare you for exams. 

Study your way, and master working with AI at the same time. 

Admission

Entry requirements

The admissions documents must be provided in English or German. If they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.

General academic requirements

  • Higher Secondary School Leaving Certificate such as A-Levels or IB Diploma and your transcript of records.
  • A subject-related higher education entrance qualification.

Depending on your situation, you might have to provide additional documents or meet additional requirements. If that’s the case, our admissions team will let you know after you start your application.

Fee Reduction Programme

Apply for the Fee Reduction Programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or 
  • IELTS (minimum Level 6)* or 
  • Duolingo English Test (minimum 95 points)*
  • PTE Academics (minimum 59 points)* or
  • Cambridge Certificate (minimum Grade B)* 

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency. 

Get in touch with our study advisors for more details. 

*Proof must be provided before the start of the study and must not be older than five years. 

APS Certificate

If you are from India, China or Vietnam, you might need the APS certificate to study in Germany, regardless of if your programme is 100% online or on-campus. Learn more about the APS certification here.  

Earn a high school diploma and a Bachelor’s degree – at the same time!

Don’t have a high school diploma? Have one but your grade average doesn’t meet our admission requirements? We have a solution for you! 

With the High School Diploma Study Pathway, you can earn a high school diploma and start your online Bachelor’s degree at IU – at the same time.

Visit our High School Diploma Study Pathway page for more details. 

Careers

Your AI in Business – Sales & E-Commerce career outlook

In today’s AI powered world, there’s tons of opportunities for graduates with expertise in AI in Business niches. You can hope to land a variety of job roles such as: 

Sales analyst working in a project with AI in Business

AI Sales Analyst

As an AI Sales Analyst, you will use artificial intelligence to analyze sales data and identify market trends. Your key responsibilities include creating sales forecasts, proposing strategies to increase sales numbers, and collaborating with the sales team to enhance efficiency and effectiveness. You will develop personalized sales strategies based on customer preferences and behavioral data, working closely with sales and marketing teams to achieve revenue goals. Additionally, you will produce meaningful reports and presentations for senior management to inform strategic decisions. 

Man and woman in a meeting about AI in Business in Sales and E-commerce

AI E-Commerce Project Manager

As an AI E-Commerce Project Manager, you will lead and coordinate projects that integrate AI into e-commerce platforms. Your duties include managing all project aspects, such as budget, schedule, and resources, while collaborating with various teams like development, sales, and marketing to implement AI strategies. You will monitor and report on project progress to stakeholders and utilize AI to enhance operations, including product recommendations, customer service, and inventory logistics. This role ensures that AI technologies are effectively integrated to optimize e-commerce performance. 

A customer experience manager helping a customer via chat

AI Customer Experience Specialist

As an AI Customer Experience Specialist, you will be dedicated to using AI to enhance the shopping experience for customers. Your work will involve improving customer support through tools like chatbots, personalising the online shopping experience, and optimizing websites and apps for user-friendliness and efficiency. You will apply AI techniques to improve the customer experience in e-commerce environments, collaborate with the customer service team for effective AI implementation, and work with the data analytics team to translate customer data insights into actionable improvement initiatives. 

Student reviews

This is what our students say

  • Rokas Vitkus

    Lithuania

  • “If you want to study remotely, in English and not pay a lot – compared to other universities – IU is the best choice. It’s the only university that answers all three criteria.”

    Matvey Vlasenko

    Bsc Business & IT

  • “Thanks to my online studies degree in IT Management I could probably pass in any IT profession, because the content was very diverse.”

    Andreas Aumeier

    M.Sc. IT Management, Germany

Read our success stories
Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors.


Tuition fees

Online Study models & fees for your Bachelor degree in AI in Business - Sales & E-Commerce

On campus study model and fees for your Bachelor degree in AI in Business - Sales & E-Commerce

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you’ll only be charged once your studies have started, and the trial month has ended.

Your trial month begins when you receive your login credentials. This will give you the opportunity to test our courses for one month without obligation, before being charged. During that month, you can then take your first courses and start learning right away!

Once the trial month is over, your studies continue. You’ll pay your tuition fees according to your contract.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus registration fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 36 Months

US$ 434
US$ 391 /mth* Apply now
* € 359 based on the exchange rate from 31.10.2024 12:00 AM (CET)

Part-Time I

Duration 48 Months

US$ 374
US$ 342 /mth* Apply now
* € 314 based on the exchange rate from 31.10.2024 12:00 AM (CET)

Part-Time II

Duration 72 Months

US$ 282
US$ 260 /mth* Apply now
* € 239 based on the exchange rate from 31.10.2024 12:00 AM (CET)

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • 4-week money back guarantee
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

FAQs

How long does the online BSc AI in Sales and E-commerce take to complete?

The duration of the online BSc AI in sales and e-commerce depends on your study load. Typically, full-time students can complete the BSc AI in Sales and E-commerce online programme in three years. If you choose to study part-time, the duration may extend up to six years. At IU, we offer the flexibility to tailor your learning pace according to your personal and professional commitments. 

What are the fees for the BSc AI in Sales and E-commerce online?

Fees for the online BSc AI in Sales and E-commerce can vary based on multiple factors such as your study pace and payment plan. For detailed and most up-to-date information about the fees, it's advisable to consult IU International University of Applied Sciences's official website or contact our admission office. We offer various payment options to suit your financial needs. 

What are the core subjects of an online BSc AI in Sales and E-commerce?

The core subjects of the online BSc AI in Sales and E-commerce programme include: Artificial Intelligence, Data Analytics and Visualisation, Process Automation, Business Intelligence, and E-commerce strategies. These modules are designed to offer a well-rounded education and equip you with the critical skills needed to excel in the AI and e-commerce sectors. IU’s diverse and practical curriculum ensures you gain industry-relevant knowledge and hands-on experience. 

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