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Bachelor
Digital Business

Combine business knowledge with digital skills, and become an in-demand asset to any business in the international market.

Online Studies
QS Stars
WES
FIBAA
AACSB
CHE
Wissenschaftsrat
UNESCO

Upskill your career with an IU degree

And get a discount of up to 1444 € if you apply by December 5th!* 

Get job-ready with an IU degree. Upskill with our internationally recognised, career-oriented programmes that help make your CV shine. Study flexibly and advance your career on your terms!

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*You can start anytime.

Work smart towards your dream job!

Apply by December 5th to save up to 1444 € on your on-campus tuition.  

Study flexibly on-campus in Europe & boost your career with an international degree. Take advantage of IU degrees available in a variety of hot-topic industries & pick up skills to take on sought-after job roles, successfully! Meet the application deadline to join our upcoming January intake.   

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Overview

Start your online Bachelor in Digital Business

Companies around the globe are looking for skillful experts that can lead them to success through various digital challenges. Whether it’s automating business processes or implementing sophisticated digital marketing funnels, applicants who are comfortable with both business and digital environments stand a better chance of succeeding in the international job market. 

Be one of those experts and unlock your full potential – along with the potential of the companies you’ll be working for. Establish yourself as a future industry leader and do great things with the tools you’ll be given in the Digital Business bachelor's programme.  

Have you already completed a training course, studied at a university or gained work experience? At IU International University of Applied Sciences you have the opportunity to get your previous achievements recognised, completely free of charge. By doing so, you can save valuable time and reduce tuition fees. 

Your online degree summed up

All the facts and figures about your study programme at a glance
OnlineCampus Study Model Degree
Bachelor of Arts (B.A.)
180 ECTS credits

Language
English
Accreditation & Recognition
Accreditation
Accredited in line with German and European standards
ZFU 179818


Recognition
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Discounts
Tuition Fees
Starting from € 239 (US$ 260)* per month
*based on the exchange rate from 31.10.2024 12:00 AM (CET)

Online application
No application fees
Study Duration
Study start
any time

Duration
36 - 72 months (depending on time model)
100 % flexible

You decide where and when you want to study

Modernised learning

Access our unique learning app and AI tutor 

Award-winning education

First-class learning: 96% recommended 

Study contents

Online course overview

The Digital Business BA programme is designed to give you a complete understanding of business administration, computer science principles, and topics at the forefront of business development: data analytics and big data, business intelligence, agile project management, digital business models, corporate planning and simulation, introduction to low-code development, seminar in current topics in digitalization and cloud computing. 

After you have completed a series of courses covering the fundamentals of digital business, you’ll have the opportunity to choose from different areas like Marketing, Programming, Software & Data Engineering or many more. 

Regardless of your choice, you’ll graduate with a strong skillset and analytical tools for building a successful career in the international business world of the future. 

This programme includes an AI prompt engineering course, so you can learn how to use tools like ChatGPT best in your everyday life, work, and studies. 

Semester 1

Module

ECTS credits

Digital Business Models

5

Business 101

5

Introduction to Academic Work

5

Introduction to Computer Science

5

Managerial Economics

5

Project: Digital Business Models

5

Semester 2

Module

ECTS credits

Accounting and Balancing

5

Digital Future Commerce

5

Fundamentals of Data Protection and IT Security for Non-Technical Programs

5

Intercultural and Ethical Decision-Making

5

Online Marketing

5

Project: Design Thinking

5

Semester 3

Module

ECTS credits

Statistics - Probability and Descriptive Statistics

5

Collaborative Work

5

Management Accounting

5

Introduction to Low-Code Development

5

Introduction to Process Management

5

Project: Low-Code Development

5

Semester 4

Module

ECTS credits

IT Law

5

Seminar in Current Topics in Digitalization

5

Corporate Finance and Investment

5

E-Commerce I

5

Corporate Planning and Simulation

5

Agile Project Management

5

Semester 5

Module

ECTS credits

Leadership 4.0

5

Data Analytics and Big Data

5

Introduction to Data Science

5

Project: New Work

5

ELECTIVE A*

10

Semester 6

Module

ECTS credits

ELECTIVE B*

10

ELECTIVE C*

10

Bachelor Thesis & Colloquium

10

Electives overview

Elective A

In your 5th semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS credits

Content Marketing and CRM

10

Business Consulting

10

Markets and Advertising

10

Salesforce Platform Development

10

Machine Learning

10

Software Engineering - Requirements Engineering and Quality Assurance

10

Managing People and Fundamentals of Business Psychology

10

Elective B

In your 6th semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS credits

Search Engine Marketing

10

Conflict Management and Coaching

10

Market Research and Media

10

Object-oriented Programing

10

AI Specialist

10

Data Engineer

10

Digital HR and Change Management

10

Elective C

In your 6th semester, you'll need to choose an elective module, which you can choose from one of the following modules: 

Module

ECTS credits

International Brand Management and Corporate Communication

10

Digital Market and Consumer Psychology

10

Foundations of Programming with Python

10

Data Analyst

10

Agile Software Engineering

10

Global Corporations and Sourcing

10

Agile Management and Digital Entrepreneurship

10

Mastering Prompts

10

Module guide

Module guide

Online course schedule

Course schedule

All the support you need, any time of day

With this programme, you’ll have access to human and AI-powered tutoring. 

Your tutors will be available to answer any questions, and you’ll have recurring appointments where you can discuss course topics with them and other students. 

Syntea, IU’s AI-powered tutor, will be available 24/7 to guide you through your courses and prepare you for exams. 

Study your way, and master working with AI at the same time. 

Admission

Entry requirements

You can start your desired study programme at IU International University of Applied Sciences if you meet the requirements. 

The admissions documents must be provided in English or German; a translation is required if not issued in one of these two languages required. If you need to translate your documents, we can help by referring you to our trusted translation partners. You can find more details here.

General academic requirements

  • Higher Secondary School Leaving Certificate such as A-Levels or IB Diploma and your transcript of records.
  • A subject-related higher education entrance qualification.

Depending on your situation, you might have to provide additional documents or meet additional requirements. If that’s the case, our admissions team will let you know after you start your application.

General academic requirements

  • Higher Secondary School Leaving Certificate such as A-Levels or IB Diploma and your transcript of records.
  • A subject-related higher education entrance qualification.

Depending on your qualifications, you might have to meet additional requirements, such as successfully passing a university entrance examination or one of the following programmes to make sure you are ready to study with us:

  • Bachelor Entrance Examination

Please get in touch with our Study Advisory Team to find out the exact requirements applicable for your application.

Fee Reduction Programme

Apply for the Fee Reduction Programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or 
  • IELTS (minimum Level 6)* or 
  • Duolingo English Test (minimum 95 points)*
  • PTE Academics (minimum 59 points)* or
  • Cambridge Certificate (minimum Grade B)* 

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency. 

Get in touch with our study advisors for more details. 

*Proof must be provided before the start of the study and must not be older than five years. 

APS Certificate

If you are from India, China or Vietnam, you might need the APS certificate to study in Germany, regardless of if your programme is 100% online or on-campus. Learn more about the APS certification here.  

Earn a high school diploma and start your Bachelor’s degree – at the same time!

Don’t have a high school diploma? Have one, but your grade average doesn’t meet our admission requirements? We have a solution for you! 

With A-Levels, you can earn a high school diploma and start working towards your future Bachelor’s degree – at the same time.

Visit our A_levels page for more details. 

Careers

Your future career in Digital Business

As a digital business graduate, you’ll have plenty of career options in e-commerce or traditional companies looking to increase their global reach. Benefit from your familiarity with technology and business, and work as a junior product manager or junior digital business consultant.

Geschäftsfrau arbeitet im Kaffee am Smartphone

Junior Digital Business Consultant

As a Junior Digital Business Consultant, you are an innovation driver in the digital age. You are the interface between business departments, IT and data science and accompany your company into the digital future. In addition to developing digital strategies and digital business models, you plan and implement targeted marketing and sales measures in the digital environment. 

Geschäftsfrau arbeitet im Kaffee

Junior Product Manager

As a Junior Product Manager, you will actively shape your company's digital offering. After in-depth market research and analysis of business processes, you will develop digital product ideas, business models and strategies. With careful project planning and management, you ensure that the products and services you produce are successfully positioned on the market.

Zwei Frauen arbeiten am Tablet

Junior Business Analyst

As a Junior Business Analyst, you will bring your analytical expertise to manage your business in a data-driven way. You analyze data requests and requirements, create convincing dashboards and provide clear recommendations for action. You will drive data-based working methods and support exciting projects in the e-commerce and marketing sectors with your team. With your commitment, you contribute to the sustainable development of KPIs in the departments assigned to you and strengthen the connection between them and Business Intelligence Development, which takes care of reporting tools, for example.

Student reviews

This is what our students say

  • “I can already put the knowledge I have learned from my studies into practice at my employer: I am responsible for the digitalisation and automation of certain processes in my department.”

    Lauritz Bärenfänger

    Online student

  • “That is exactly why I would also recommend the study programme at IU: the friendly and direct interaction with fellow students, tutors and professors is indispensable to any student who wants to make rapid progress.”

    Tim Michel

    Graduate, Germany

  • “My online studies are easy to combine with swimming practices because it is completely free of time and location restraints. This great flexibility lets me study easily between workouts.”

    Celine Rieder

    Online Student and German Olympic Swimmer, Germany

Read our success stories
Tuition fees

Online Study models & fees for your Bachelor degree in Digital Business

On campus study model and fees for your Bachelor degree in Digital Business

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you’ll only be charged once your studies have started, and the trial month has ended.

Your trial month begins when you receive your login credentials. This will give you the opportunity to test our courses for one month without obligation, before being charged. During that month, you can then take your first courses and start learning right away!

Once the trial month is over, your studies continue. You’ll pay your tuition fees according to your contract.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus registration fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 36 Months

US$ 434
US$ 391 /mth* Apply now
* € 359 based on the exchange rate from 31.10.2024 12:00 AM (CET)

Part-Time I

Duration 48 Months

US$ 374
US$ 342 /mth* Apply now
* € 314 based on the exchange rate from 31.10.2024 12:00 AM (CET)

Part-Time II

Duration 72 Months

US$ 282
US$ 260 /mth* Apply now
* € 239 based on the exchange rate from 31.10.2024 12:00 AM (CET)

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • 4-week money back guarantee
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn German and English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition (After 15.11.2023)

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

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