Bachelor
AI in Business - Digital Marketing & SEO
Shape the future of marketing with an AI and SEO-focused online BSc degree!
Rated 5 stars for our online learning, among the best in the world
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WES Canada U.S. recognised: our grads can work/study in both countries
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Globally recognised for our quality-assured digital education
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Enhanced research opportunities help IU provide the very best to you
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Our teaching and faculty meet European educational standards
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Academically top ranked in Germany with 6 out of 25 categories won
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Reaccredited until 2026 for our competency in teaching and research
Read moreYou decide where and when you want to study
First-class study programmes with a recommendation rate of 96%
Your digital learning journey with personal support
Start your Bachelor in AI in Business - Digital Marketing & SEO
Digital marketing is a field that’s constantly evolving at a rapid pace. With the revolutionary breakthrough in generative AI technology, that evolution is happening even faster.
So how can you make sure that what you study now will still be relevant when you graduate? By pursuing a Bachelor’s degree where you’ll learn how to use, develop and plan for AI integration in business, with a focus on Digital Marketing & SEO (Search Engine Optimisation).
In this unique online degree offered by IU, you will cover:
- Digital marketing fundamentals (including SEO and ad campaigns)
- Branding and business intelligence
- AI-assisted marketing strategy planning
- Future-oriented approach to business
Graduate with more than just a degree – graduate with the knowledge of how to always stay ahead of the curve. Apply online today or request our free programme information.
Want to know more?
Then request our free information material and discover everything about:
- Detailed study content & module overview
- Our options for specialisation
- Application & financing options
- Career opportunities
Full support - anywhere, at any time
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
- 4-week money back guarantee
- Teaching and study material
- Marking of your end-of-module exams
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
- On-campus tutorials, 2-3x week
- Access to all on-campus services
A cutting-edge online learning experience
At IU, we're reimagining our approach to higher education. Experience our fully immersive online learning environment on your laptop, smartphone or tablet, at the click of a button.
- AI-powered learning: Engage with Syntea, your personal AI learning assistant, for personalised interactive learning sessions, real-time feedback, and pre-assessment quizzes.
- Flexible study tools: Stay on track with the IU Learn App and myCampus platform, where you can access course content 24/7 and monitor your progress, all on-the-go.
- Online exams: Book and take exams at a convenient time, whenever you're ready.
- Dedicated support: Get guidance from our study advisors, expert faculty, and network of alumni.
It's not just about studying - it's about succeeding on your own terms. Experience the future of education at IU today!
Why IU is the best choice
Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you.
IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised in the EU.
We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time.
Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of specialisations you can specialise in the specific areas that match your personal goals.
Accredited and certified university
Our aim is to prepare you for the international job market. That is why every study programme we offer is state-approved, bears the seal of the German Accreditation Council and is globally recognised. When you study with IU, you will be assured of top-quality education.
Join thousands of international IU graduates
Our degrees are supervised and accredited to match international education standards, and are therefore recognised around the world.
Your studies at IU are designed to offer the best value for your future career:
- Practical work-skills
- Industry proven experience
- Latest professional developments
An IU degree is proof for any potential employer that you’re ready to excel in your area of expertise.
That’s why 94% of IU graduates find a job within 3 months of graduating.
What our students say
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“My degree at IU gave me a comprehensive overview of the business administration side of things. Companies are looking for people with a degree and professional experience - with online learning, you get both!”
Lara Bergen
Graduate, Germany
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“I chose my degree as it’s IT-oriented...and in today’s digital era, the field is bustling with opportunities for graduates. I’m glad that I had the opportunity to get an IU scholarship so I could afford to increase my employability and pursue my dreams.”
Shamila Adegboye
B.Sc. Business and IT, South Africa