Master
Applied Artificial Intelligence in Marketing and E-Commerce
Learn how to use the full power of AI to improve market strategy and decision-making within an organisation.
Accredited, globally recognised degrees
Rated 5 stars for our online learning, among the best in the world
Read more
WES Canada U.S. recognised: our grads can work/study in both countries
Read more
Globally recognised for our quality-assured digital education
Read more
Enhanced research opportunities help IU provide the very best to you
Read more
Our teaching and faculty meet European educational standards
Read more
Academically top ranked in Germany with 6 out of 25 categories won
Read more
Reaccredited until 2026 for our competency in teaching and research
Read moreYou decide where and when you want to study
First-class study programmes with a recommendation rate of 96%
Your digital learning journey with personal support
Get ready to predict market demands and turn disruption into opportunity
AI continues to innovate. Ever wondered how AI can turbocharge marketing strategies? Our programme is here to spill the digital beans and equip you with the ultimate AI toolkit. Become a marketing maverick, utilising AI's full potential to skyrocket marketing strategy and drive smarter decisions.
Explore the ways to gain strategic advantage through the use of different kinds of intelligence. With this programme, you'll move past the basics, building a strong AI foundation to effectively capitalize on its capabilities and craft optimal marketing and e-commerce strategies. Learn how to use the full power of AI to improve marketing strategy and drive insightful decision-making within any organisation.
Want to know more?
Then request our free information material and discover everything about:
- Detailed study content & module overview
- Our options for specialisation
- Application & financing options
- Career opportunities
Full support - anywhere, at any time
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
- 4-week money back guarantee
- Teaching and study material
- Marking of your end-of-module exams
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
- On-campus tutorials, 2-3x week
- Access to all on-campus services
A cutting-edge online learning experience
At IU, we're reimagining our approach to higher education. Experience our fully immersive online learning environment on your laptop, smartphone or tablet, at the click of a button.
- AI-powered learning: Engage with Syntea, your personal AI learning assistant, for personalised interactive learning sessions, real-time feedback, and pre-assessment quizzes.
- Flexible study tools: Stay on track with the IU Learn App and myCampus platform, where you can access course content 24/7 and monitor your progress, all on-the-go.
- Online exams: Book and take exams at a convenient time, whenever you're ready.
- Dedicated support: Get guidance from our study advisors, expert faculty, and network of alumni.
It's not just about studying - it's about succeeding on your own terms. Experience the future of education at IU today!
Why is IU the best choice
Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you.
IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised in the EU.
We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time.
Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of specialisations you can specialise in the specific areas that match your personal goals.
Accredited and certified university
Our aim is to prepare you for the international job market. That is why every study programme we offer is state-approved, bears the seal of the German Accreditation Council and is globally recognised. When you study with IU, you will be assured of top-quality education.
Join thousands of international IU graduates
Our degrees are supervised and accredited to match international education standards, and are therefore recognised around the world.
Your studies at IU are designed to offer the best value for your future career:
- Practical work-skills
- Industry proven experience
- Latest professional developments
An IU degree is proof for any potential employer that you’re ready to excel in your area of expertise.
That’s why 94% of IU graduates find a job within 3 months of graduating.
What our students say
-
“IU equipped me with all the essentials for formulating strategies and visions in marketing.”
Mei Chi Lo
Graduate, Hong Kong SAR China
-
“The international perspective that I developed during my studies at IU helps me tremendously in my everyday professional life.”
Nienke Baas
M.A. Marketing Management, Netherlands
-
“I really like the diversity of the materials available at IU. This means I can always adjust how I study based on my learning needs and preferences.”
Stine Marie Quabs
MA Marketing Management, Germany
-
“I wait for no one! All depends on me and I could do it whenever it made more sense… I set weekly small goals and step by step I'm able to keep motivated”
Sofia Pereira
MBA, Portugal