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MBA
International Marketing

Is marketing your thing? Expand your know-how with the perfect mix of general and specific management skills in an international context. Apply now for our on-campus MBA programme with a specialisation in International Marketing. 

Request free information
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Online Studies

MBA
International Marketing

Is marketing your thing? Expand your know-how with the perfect mix of general and specific management skills in an international context. Apply now for our online MBA with a specialisation in International Marketing.

Request free information
Junge Frau kommunikation per Webcam-Konferenz arbeiten von zu Hause aus.
Junge Frau kommunikation per Webcam-Konferenz arbeiten von zu Hause aus.
Online Studies
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Upskill your career with an IU degree

And get a discount of up to 1444 € if you apply by December 5th!* 

Get job-ready with an IU degree. Upskill with our internationally recognised, career-oriented programmes that help make your CV shine. Study flexibly and advance your career on your terms!

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*You can start anytime.

Work smart towards your dream job!

Apply by December 5th to save up to 1444 € on your on-campus tuition.  


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Overview

Start your online MBA – International Marketing

Do you have a passion for good marketing and effective communication? Aspire to a management position, and want to bring your management skills up to top international level?

With a Master of Business Administration (MBA) degree, you will have achieved the highest academic management qualification in the global education market. Our specialised online MBA – International Marketing study programme will comprehensively prepare you to advance your career in marketing, sales, or brand building with the perfect mix of general management knowledge and specific marketing skills.

Our online International Marketing MBA complies with the internationally recognised EQUAL MBA Guidelines.

Start your MBA – International Marketing on-campus programme

Do you have a passion for good marketing and effective communication? Aspire to a management position, and want to bring your management skills up to the top international level? 

With a Master of Business Administration (MBA) degree, you will have achieved the highest academic management qualification in the global education market. Our specialised MBA – International Marketing study programme will comprehensively prepare you to advance your career in marketing, sales, or brand building with the perfect mix of general management knowledge and specific marketing skills. 

Our online International Marketing MBA complies with the internationally recognised EQUAL MBA Guidelines. 

This study programme is completely taught in English!

Your degree summed up

All the facts and figures about your study programme at a glance
OnlineCampus Study Model Degree
Master of Business Administration (MBA)
90 ECTS credits

Language
English
Accreditation & Recognition
Accreditation
Accredited in line with German and European standards
ZFU 153413c
90 ECTS credits - English

Recognition
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Discounts
Tuition Fees
Starting from € 385 (US$ 419)* per month
*based on the exchange rate from 31.10.2024 12:00 AM (CET)

Online application
No application fees
Study Duration
Study start
any time

Duration
18 - 36 months (depending on time model)
OnlineCampus Study Model Degree
Master of Business Administration (MBA)
90 ECTS credits

Language
English
Accreditation & Recognition
Accreditation
Accredited in line with German and European standards
ZFU 153413c
90 ECTS credits - English

Recognition
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Discounts
Tuition Fees
Starting from € 719 (US$ 779)* per month
*based on the exchange rate from 31.10.2024 12:00 AM (CET)

Online application
No application fees
Study Duration
Study start
January, April, July, October

Duration
18 months

Start your career in Germany
As a graduate of this programme, you’ll be eligible for an 18-month visa to Germany - so you can look for your first job in peace.
100 % flexible

You decide where and when you want to study

Modernised learning

Access our unique learning app and AI tutor 

Award-winning education

First-class learning: 96% recommended 

German quality promise

All programmes are state accredited and recognized internationally. That's why 100,000+ students have put their trust in IU.

Kickstart your career in Europe

Benefit from 18-month post study job seeker’s visa as an IU student learning on campus and begin your career in Germany.

100% Flexibility

With IU you choose what, how and where you study. And depending on your preferred study format you can even start your first step towards your new career right away.

94% Job success

Our practice-oriented study programmes prepare you for your future career. This is why 94% of IU graduates find a job within 3 months after graduation.

Study contents

Online course overview

Our online MBA – International Marketing study programme is highly practice-oriented, and it will teach you all the business administration and specialist knowledge you’ll need as a future manager in international marketing.

Among other things, you’ll develop skills in planning, implementing, and controlling marketing strategies and implementing international market entry strategies and market development strategies.

In addition, you’ll train up your soft skills and analytical abilities and gain more advanced knowledge in strategic and operational thinking in a management role in a global company.

Once you graduate, you’ll have your pick of attractive leading roles in marketing in both national and international companies.

Course overview

Our MBA – International Marketing on-campus study programme is highly practice-oriented, and it will teach you all the business administration and specialist knowledge you’ll need as a future manager in international marketing. 

Among other things, you’ll develop skills in planning, implementing, and controlling marketing strategies and implementing international market entry strategies and market development strategies. 

In addition, you’ll train up your soft skills and analytical abilities and gain more advanced knowledge in strategic and operational thinking in a management role in a global company. 

Semester 1

Module

ECTS credits

Leadership

5

Innovation and Entrepreneurship

5

Corporate Finance

5

International Marketing

5

Managerial Economics

5

Performance Measurement

5

Semester 2

Module

ECTS credits

Strategic Management

5

Business Ethics and Corporate Governance

5

Operations and Information Management

5

Sales, Pricing and Brand Management

10

Consumer Behaviour and Research

10

Semester 3

Module

ECTS credits

Capstone Project Thesis & Defense

25

Module guide

Module guide

Course schedules

Online Course schedule

On-campus Course schedule

All the support you need, any time of day

With this programme, you’ll have access to human and AI-powered tutoring. 

Your tutors will be available to answer any questions, and you’ll have recurring appointments where you can discuss course topics with them and other students. 

Syntea, IU’s AI-powered tutor, will be available 24/7 to guide you through your courses and prepare you for exams. 

Study your way, and master working with AI at the same time. 

Admission

Entry requirements

The admissions documents must be provided in English or German. If they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here. 

General admission requirements

  • Completed, undergraduate degree with 180 ECTS credits
  • Your degree must be from a state or state-recognised higher education institution/university
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies

Work experience

  • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
  • You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us:

Proof of work experience (EN)
Proof of work experience (NL)
Proof of work experience (ES)
Proof of work experience (IT)
Proof of work experience (FR)

Fee Reduction Programme

Apply for the Fee Reduction Programme and receive a discount on your tuition fees. 

Please get in touch with our Study Advisory Team for more details. 

English language skills

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). 

We accept the following English language skills certificates*: 

  • TOEFL (minimum 80 points)* or 
  • IELTS (minimum Level 6)* or 
  • Duolingo English Test (minimum 95 points)*
  • PTE Academics (minimum 59 points)* or
  • Cambridge Certificate (minimum Grade B)* 

Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency. 

Get in touch with our study advisors for more details. 

*Proof must not be older than five years. 

APS Certificate

If you are from India, China or Vietnam, you might need the APS certificate to study in Germany, regardless of if your programme is 100% online or on-campus. Learn more about the APS certification here.  

Don’t meet the work experience requirements? You can still apply to our partner institutions.

At IU, we’re serious about making education accessible! So, if you do not meet our work experience requirements, you still have the option to get a similar international, flexible degree from one of our partner institutions. Contact the Study Advisors today to learn more.

On campus

Start your career in Berlin

Our German campus in Berlin is in the best position for IU graduates to gain access to labour market.

IU Berlin

Study in Germany’s capital city, home to some of the world’s biggest and well-known companies. Berlin boasts a thriving community of expats, a relatively cheap cost of living, and an energetic start-up scene that’s ideal for creatives and the self-employed. The redevelopment of Tegel Airport into a science and technology park will also create 20,000 new jobs in R&D for the tech, sustainability, and engineering. 

What does it mean studying on Campus?

  • A mix of online self-study and on-campus learning (2-3 days per week) in Germany
  • Full time only
  • 2-4 intakes per year – programme dependent
  • Pre-set study sequence with some flexibility online
  • All programmes taught in English

Other perks:

  • Free online German language course
  • Online career services, job listings platform & virtual networking events
  • Internship module (optional)
  • 18-month post-study visa eligibility
Careers

Your MBA - International Marketing career outlook

Almost every nationally and internationally operating company markets products or services. As a marketing expert with sound management and sales knowledge, you have excellent career opportunities. 

Once you’ve completed your online MBA with a specialisation in International Marketing degree, you could work as...

Your MBA - International Marketing career outlook

Almost every nationally and internationally operating company markets products or services. As a marketing expert with sound management and sales knowledge, you have excellent career opportunities.  

Once you’ve completed your MBA with a specialisation in International Marketing degree, you could work as... 

Marketing Manager

As a marketing manager, you are responsible for the planning, development, and implementation of a company's marketing strategies. You control all marketing activities and monitor their achievement. By making strategic decisions, you play a major role in shaping the company and its external impact and thus bear a high degree of responsibility.

Mann schreibt vor Team auf Whiteboard

Digital Communications Manager

As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Team bei Brainstorming vor Glaswand

Brand Manager

As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Your career enabler

94% of current IU graduates find a job within 3 months. Our practice based degrees stand out from the crowd and prepare you for a job at industry-leading companies.

Student reviews

This is what our students say

  • “My online studies allowed me to follow all my wishes and dreams so far: Even a break from studies and job when our son was born in June.”

    Eike Lehnen

    Online student

  • “IU equipped me with all the essentials for formulating strategies and visions in marketing.”

    Mei Chi Lo

    Graduate, Hong Kong SAR China

Read our success stories
Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

Personal counselling
Have any questions?

Visit our FAQ page or get in touch with our Study Advisors.


Tuition fees

Online Study models & fees for your MBA degree in International Marketing

On campus study model and fees for your MBA degree in International Marketing

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you’ll only be charged once your studies have started, and the trial month has ended.

Your trial month begins when you receive your login credentials. This will give you the opportunity to test our courses for one month without obligation, before being charged. During that month, you can then take your first courses and start learning right away!

Once the trial month is over, your studies continue. You’ll pay your tuition fees according to your contract.

At IU, we believe in full transparency – so there are no hidden fees. You only pay for your tuition and the one-time campus registration fee of €1,500.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 18 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

US$ 822
US$ 734 /mth* Apply now
* € 675 based on the exchange rate from 31.10.2024 12:00 AM (CET)

Part-Time I

Duration 24 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

US$ 648
US$ 582 /mth* Apply now
* € 535 based on the exchange rate from 31.10.2024 12:00 AM (CET)

Part-Time II

Duration 36 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

US$ 463
US$ 419 /mth* Apply now
* € 385 based on the exchange rate from 31.10.2024 12:00 AM (CET)
Additional charges
Full-Time
Duration 18 Months

Participate in real-time tutorials with tutors and a small group of students, while still having maximum flexibility to combine work and studies.

US$ 822
US$ 779 /mth* Apply now
* € 719 based on the exchange rate from 31.10.2024 12:00 AM (CET)
Additional charges

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • 4-week money back guarantee
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services
Recognition

Recognition of previous achievements

  • Save time: Skip individual modules or whole semesters!

Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment.Arrange a personal video consultation appointment to discuss recognition

Recognition files

Guide to recognition

Individual application for recognition

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, live teaching sessions, student advice and support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised anywhere in the EU.

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Hybrid Studies = More Flexibility

By combining in-person tutorials 2-3 times per week with 24/7 access to online study materials, you get to benefit from a more flexible study schedule. This allows you to work alongside your studies, or combine other activities, with relative ease. 

You Gain Full Support

We provide you with innovative learning tools, intimate campuses, easy access to lecturers, live teaching sessions, student advice services, and career support. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions – and so are our study coaches.  

Take 4 weeks to test your degree

Start your online degree of choice, and if you’re not convinced within the first 4 weeks of your studies, we’ll refund your fee and end your contract.

Apply now

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