MBA in International Marketing
Seeking to broaden your business horizon and step into the world of global marketing? Our MBA in International Marketing is your ticket to an exciting career in multinational corporations globally. Elevate your professional journey with us.
Start your MBA in International Marketing
At IU International University of Applied Sciences, we believe in the power of global business knowledge. Our MBA in International Marketing is designed to provide you with a comprehensive understanding of global marketing strategies and practices, equipping you for a successful career in an increasingly interconnected world economy.
The MBA International Marketing degree goes beyond simple trade theories. It delves into market research, branding, consumer behaviour, sales and pricing, and the strategic management of international corporations. The curriculum has been developed to ensure real-world application of concepts, making it a desirable choice for business professionals across the globe.
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MBA in International Marketing: Benefits for your career
Job Prospects
An MBA in International Marketing can lead you to exciting roles globally. From positions as International Marketing Manager, Global Marketing Strategist to Global Product Manager, you have the opportunity to shape successful brands across borders. Our MBA international Marketing offers you the platform to excel in multinational corporations.
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Fit your MBA in International Marketing around your life
At IU, we know that education is not a one-size-fits-all model. Therefore, our study model offers a top-quality education with added flexibility - your MBA in International Marketing consists of flexible self-learning parts as well as classroom teaching on our campus. This allows you to tailor your studies to your personal needs and circumstances.
ON CAMPUS
Want to study, live, and work in Germany? Make the most of your study abroad experience with our unique On Campus model.
Benefit from the perfect mix of flexibility and structure with weekly in-person tutorials and online self-paced study.
FAQs on studying MBA in International Marketing at IU
MBA in International Marketing subjects you will learn at IU
Venturing into an International Marketing MBA at IU opens up broad career prospects in various sectors worldwide. Our curriculum has been designed to give students the critical thinking skills and practical knowledge necessary for leadership roles in global marketing.
Semester 1: The initial semester focuses on laying a strong foundation in Leadership, Corporate Finance, International Marketing, Managerial Economics, and Innovation and Entrepreneurship. This comprehensive start will gear you up for the advanced subjects to come.
Semester 2: This semester dives deeper into Strategic Management, Operations and Information Management and Sales, Pricing, and Brand Management. You will also gain insights into Consumer Behaviour and Research to understand market dynamics better.
Semester 3: This final semester is dedicated to your Capstone Project Thesis & Defense. Be ready to apply all your learned knowledge and skills to real-world scenarios, demonstrating your expertise in international marketing.
Business Ethics and Corporate Governance: Ethical practices form the backbone of any successful business. Therefore, we significantly focus on corporate ethics and governance, preparing you to manage sustainable and socially responsible organisations.
Performance Measurement: Understand and implement key performance indicators (KPIs) to measure and improve business performance. This knowledge is vital for any future leadership role in business.